Brand communication v/s marketing communication

Brand communication crafted by the professional branding companies in India is the cutting-edge methods and strategies a company uses to communicate its brand identity, values, products, services to its target audience,

This encompasses wide range of services that include advertising, social media marketing, content marketing, public relations and direct communication through customer service. The main aim of brand communication is to influence perceptions, build a robust image of the brand and foster customer loyalty to drive sales.

What is marketing communication?

Marketing communication is a core aspect of the marketing efforts of the company. It involves the use of varied communication tools and strategies to disseminate information about products, services or brand to its target customers. The main aim of marketing communication is to influence and engage the target audience, promote brand awareness and build customer loyalty and drive sales.

What is the difference between brand communication and marketing communication?

Brand communication and marketing communication are closely related concepts in the business communications domain. However they focus on different aspects of how company communicates with its target audience. Let us analyze the key differences based on the important 3 parameters.

1. Focus: Brand communication is primarily concerned with building and maintaining a robust brand identity and image. The process conveys the values, personality and mission of the company to its target audience. Whereas marketing communication concentrates on promoting and selling products and services of the company. It includes specific strategies and tactics to drive consumer engagement, sales, and direct responses.
2. Purpose: The main purpose of brand communication by the professional branding companies in India is to create a lasting impression and emotional connect with the audience that aligns with the brand image of the company. The entire process of brand communication is about shaping how the public perceives the brand over the long term. The purpose of marketing communication is to inform, persuade and motivate the target customers to take immediate action, like buying product or signing up for a service.
3. Scope: Brand communication is more broader and holistic approach embracing every aspect of the company’s interaction with its target customers, stakeholders and public ensuring consistency in how the brand is perceived across all the touch points. Marketing communication on the other hand is more tactical and often product /service centric or campaign specific. It employs cutting-edge tools like advertising, sales promotions, and direct marketing to achieve specific marketing objectives.

also read: The power of marketing communication agencies

In a nutshell, with brand communication business aims to build and sustain the brand identity and manage the overall perception of the brand. Marketing communication is more about driving sales and engaging customers with specific products or services. Brand communication paves way for consistent brand experience and marketing communication leverages that identity to achieve short-term goals and boost transactions.

FAQ’s

Is brand communication better than marketing communication?

The most effective strategy integrates both ensuring business build strong brand and effectively promotes its offerings.

What services brand communication companies in India offer?

Brand communication companies in India offer comprehensive range of services that include brand strategy development, identity design, integrated marketing communications, digital marketing, public marketing, content marketing, and more.

Does brand communication boost sales of business?

Yes, effective brand communication boosts business sales by building brand awareness and establishing trust with the target audience.