Brand Consultancy in India
Brand Consultancy never stops at any single stage of marketing but is something that matches its pace up with the changing needs of the industry. It involves extension of a wide array of expert services i.e., identifying the brand vision and key business goals and building the roadmap to achieve it, brand positioning, brand promotion and brand communication at various stages on a continuous basis. By guiding the clients at every step, the expert brand consultants at HighViz PR, one of the dedicated brand building companies in India. help them carve a niche for themselves in the market.
‘Building a strong brand image through carefully crafted communication strategies that strikes the right chord with the right audience at the right time’ is our motto for our valuable clients whom we serve through our diligent and flexible approach.
As a public relation firm, HighViz PR one of the best brand building companies in India operates in several co-related fields that involve establishing good and sustainable relationship with the media and public at large which can only be realised with better brand positioning, promotion and effective communication.
Why integrated communications is important for brands?
In an era when brands need to communicate with a variety of audience set across platforms, there remains a very thin line between digital and traditional mediums. Therefore, integrated communications has become extremely crucial for engaging with the target audience. For the uninitiated, it is about customizing the brand messaging in tune with different channels where the audience are present. Integrated communications is all about ensuring that the brand does not miss out on its audience and keeps them engaged through a holistic dialogue. Over a period of time, this dialogue helps in nurturing a strong relationship.
The choice of platforms for integrated communications depends upon nature of brand, its audience, and their relationship. Hence, there is no silver bullet for crafting an integrated communications strategy. Brands need to listen into their internal and external environment and continue to improvise upon the basic communications framework. Here are the advantages of crafting and implementing an integrated communications strategy:
Consistent brand identity – Brands aspire to adopt and maintain a consistent persona that resonates with all the audience set. Integrated communications When one goes for integrated strategy, it is ultimately to achieve a cohesive brand identity, one that is an amalgamation of all its marketing and communication efforts. Whether your consumer is browsing online or reading a magazine, an integrated presence empowers the brand to deliver the same communication and messaging across. This is essential for a positive brand identity and reputation.
Enhanced visibility – The core purpose implementing integrated communications is to send in the right message across target audience through all the relevant platforms. This means that the audience can have top of the mind recall for the brand, for all the right reasons.
Integrated communications offers a cohesive plan to ramp up the brand presence across relevant online, offline, and on-ground platforms. Digital and social media is a critical part of brand presence. A well-crafted integrated communications strategy helps in engaging with online community, breaking through the clutter. This will, in turn, help optimize the search engine optimization over a period of time.
Measuring investment vs returns - Integrated communications allows marketers to understand the value that each platform brings and choose the best mix. This helps in rationalising the marketing and ad spends and build a cost-effective campaign. It also provides room to explore newer avenues and be more creative with your brand communication while maintaining consistency. An integrated strategy enables each platform to complement the other and deliver optimum results.
As consumer purchasing patterns get complex, a one size approach won’t fit for every brand. The world is getting competitive by the day, and therefore it is critical for brands to focus on integrated communications. We are living in a time where the boundaries between physical and digital worlds are diffusing very fast. Therefore, it is important for brands to define where do they want to be seen and how. A thought through integrated mix will help make your brand more relevant for the future, have a competitive advantage and deliver incredible results.
Your search for the best brand building companies in India ends here, at HighViz PR!