Setting Higher Standards Backed By Innovation

Business Connect is renowned for its impeccable monthly editions filled with numerous success stories of business players of varied industries. Here again, we are back with our exclusive edition of the month, ‘The Most Influential Business Leaders to Follow.’

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Let’s Know About Marketing Communications Mix and it’s Elements

The five sets of communication tools that businesses uses with their customers, prospects and stakeholders for promotions is known as marketing communication mix. The size of your business is negligible, as it does not matter whether it is large or small or what kind of product you sells or how effective you services are, the […]

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Why You Need to Hire PR Agency

In the tech savvy world, accurate and seamless flow of information is welcomed and appreciated. Organizations and companies resort to umpteen numbers of ways in disseminating the information to the public and the target audience. What is PR? Public relations or PR is the most common and powerful practice of deliberately managing the release and […]

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Start-ups need a compelling PR approach

To evolve is to live, to change is to adjust and perform at the optimum level and to express is to communicate in a lucid manner. Effective communication is not only important at an individual level but at the company and brand level too. Well, for brands, it is the Public Relations (PR) organisations that […]

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Is it worth hiring a Public Relations firm?

In the present era, there is a huge noise in the market as there are several competitors competing for the attention of their audience. So, how can you make a difference? Well, the answer is by employing a PR firm that is well-equipped with the tools, technical know-how and the professionals to turn your business […]

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Analytics is reshaping every industry and PR is no exception

A lot has been said and written about the rapid evolution of Indian media/audience and the need for Public Relations (PR) industry to stay abreast. While we often hear terms like ‘audience mapping’, ‘content media analysiscustomization’, and ‘speed of communication’, there is not much advice on ‘how’ to do this. As PR agencies look for […]

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