B2B PR vs B2C PR

B2B PR vs B2C PR: Key Differences & Winning Strategies

In today’s competitive digital world, public relations play a key role in shaping the brand’s image, building trust and driving business growth. However, Public Relations is not a one-size-fits-all solution. Professional public relations firms use cutting-edge PR strategies including B2B (Business-to-Business) brand and B2C (Business-to-Consumer) marketing. However, to understand B2B PR vs B2C PR, it […]

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AI applications in public relations

How AI is Changing the Future of Public Relations and Brand Communication

Public Relations has evolved significantly over the last few decades with technology playing a key role in reshaping how PR experts craft their strategies, interact with the media and communicate with audiences. The rise of AI applications in public relations is transforming how brands manage crises, build long-term relationships with customers and manage crises. From […]

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Content Marketing Communication important for financial services

Why are Content Creation and Content Marketing Communication important for financial services?

In today’s cut-throat competitive and regulated financial services, content creation and marketing communication play a key role in building trust, educating customers and driving business growth. Here comes the role of the best marketing communication agency India. With the help of content marketing and content creation, financial services and institutions like banks, insurance companies, Fintech […]

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startup development program

How startup development program of High Viz PR help Indian startups expand and succeed

Indian Startup ecosystem has become the fastest growing globally. The innovative entrepreneurs, technological advancements and government initiatives encourage the growth of innovative businesses across various sectors. However, startups in India have to face many challenges and here’s where the High Viz PR’s startup development program play a key role equipping the startups with the robust […]

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Corporate communications and public relations

Corporate Communications and Public Relations Strategies for Startups

Corporate communications and public relations are significant factors for every business strategy. India is known for its perfect blend of diverse cultural, economic and social dynamics. These fields have evolved to meet the growing demands of businesses, governments and non-profits in a globally connected world. Corporate communications is the way how businesses interact with their […]

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Boost Your SEO With A Good Online Reputation

Boost Your SEO With A Good Online Reputation

In today’s digital era, a good online reputation is important for every business to stay ahead of the curve. The online image is not about how the consumer perceives your brand but it plays a significant role in search engine optimization. The online reputation impacts the visibility on the search engines, customer trust and overall […]

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How PR Agencies Drive Political Outreach In Rural India?

How PR Agencies Drive Political Outreach In Rural India?

Rural India has the mammoth vote share in India. As the majority of population lives in rural areas, the rural India forms the significant vote share. Every political party ensures effective connect with its rural vote bank sharing their vision, mission and campaign messages, thus alluring them towards their candidate. Political outreach in rural India […]

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Digital PR in Indian Politics

Digital PR in Indian Politics: The Rise of Social Media Campaigns

Digital PR has revolutionized every stream including film industry, corporate, and politics. T Digital PR is being increasing used by all the political parties in India to showcase their merits and highlight the demerits of their opponents. Here comes the role of professional Digital PR in Indian Politics to play. The political landscape in India […]

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Online Reputation Management Company

Top Reasons to Hire an Online Reputation Management Company Today

In today’s digital world, what people think, feel and say about the business shapes its image online. Online reviews, past customer testimonials, news articles and social media, customers can easily form an opinion about a brand. Whether you are a small business, a large corporation, or even a public figure managing online reputation is important […]

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Tips for creating a successful PR Event

Tips for creating a successful PR Event

In the cut-throat competitive environment, businesses have to maintain and strengthen relationships with key stakeholders including media, customers and industry influencers. Here comes the role of PR events managed by the professional PR Event Management firm. The PR events create opportunities for brand exposure, allowing businesses to showcase their products and services in a controlled […]

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About Highviz

HighViz PR (a unit of Quirkyiens Marketing Solutions) is a leading India-based public relations agency that believes in delivering best results that make the tangible difference for its clients. In existence since 2014, it has served a wide range of start-ups as well as corporate houses.

Latest Blogs

B2B PR vs B2C PR
B2B PR vs B2C PR: Key Differences & Winning Strategies
16 April, 2025
AI applications in public relations
How AI is Changing the Future of Public Relations and Brand Communication
13 March, 2025
Content Marketing Communication important for financial services
Why are Content Creation and Content Marketing Communication important for financial services?
22 February, 2025
startup development program
How startup development program of High Viz PR help Indian startups expand and succeed
20 January, 2025