Let’s Know About Marketing Communications Mix and it’s Elements

The five sets of communication tools that businesses uses with their customers, prospects and stakeholders for promotions is known as marketing communication mix. The size of your business is negligible, as it does not matter whether it is large or small or what kind of product you sells or how effective you services are, the main motive of marketing communication mix is to increase the revenue of your business.

Marketing communication mix elements:

Any promotion organised by the paid organisation or a sponsor for products, services or ideas is referred as Advertising. There are plenty of ways by which an organisation can advertise i.e. it may use television or radio or magazines or newspapers or billboards or even the internet, etc.

What exactly personal selling means:

Personal selling is the most powerful way of building buyers preferences, convictions and their actions. By making personal interaction it authorise for customers feedback and adjustments. Further, it is also relationships oriented. Nowadays buyers were more alert. Even by this increasing in number of sales promises long term commitments, it is also a most expensive tool of promotion.

Sales promotion:

The best marketing communications agency will  enhance your business by opting many new formats to target a large number of audiences by using premiums. Coupons, contests, etc.  It also looks more interesting and attractive to the audience, it also provides many effective purchase discounts with many lucrative offers. Thus, it also boosts up the sales graph of business. Although it has short term, offer and those offers can not be used for long term brand promotions.

Public relations:

It is the most effective and efficient way that is highly credible and very convincing. It has many forms like news stories, news features, events and sponsorships, etc. This way of promotion helps to reach out those audiences which has been missed by other form of promotions. It also magnifies the company or the product. It uses the least used elements for the promotional mix. It is also quite inexpensive but not free, there are some hidden charges involved in it.

Direct marketing:

There are many forms of direct marketing available such as telephonic marketing, direct mails, digital marketing, etc. It has four different types: nonpublic, immediate, customised and interactive. It is the most amazing way that suits the highly targeted marketing business.

Packaging:

Packaging has to be done in such a way that it should attract the audiences not to communicate with the audiences that means it should be marketing mix not the communication mix. Although due to increasing competition in the business world packaging has to be considered as the most effective way to target the audiences for your business growth.

Ad by value impression:

The very last point of sales for the company is the packaging of the product. It has to be keeping in mind that when the customers are buying the product in the marketing he or she has plenty of options available in front of their eyes. Hence, the packaging has to be made is such a way that it attracts the customers as well as provides the information about the product they are buying so that they do not need to think about it for making their final decision.